Persuasion, Advocacy and Argumentation

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This toolkit offers participants the ability to integrate the power of persuasion into their own lives and your organization. In so doing, you'll be helping your team realize their potential as well as advancing your organization's agenda by helping members recognize their personal circles of influence and learn the most effective persuasive.

Topics covered are:
  • Persuasion in the board room
  • Argumentation and advocacy
  • Logical and legal reasoning skill
  • Lie detecting in the modern organization
  • Strategic position-taking and defense

Individual learning modules include:

1.  Argument models
  • Argument defined
  • Equation of an argument
 
2.  Argument in Presentations
  • Modes of Reasoning
  • Forms of Proof/Fallacies

3.  Role of Argument in Persuasion
  • Audience factors
  • Message/Credibility factors

4.  Perspectives from Legal Settings
  • Argument as message content
  • Advocacy as message delivery

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